Most Effective SEO Tips for Small Business Owners

Today, the internet has become a very dynamic marketing tool and with proper SEO; even the smallest businesses can be accelerated with opportunities. Internet opens you to a larger world and SEO, in form of the best marketing strategy, guides you through it. So, here are some of the most effective SEO tips for small business.

1. Keywords – This word is the key to successful business marketing. Initially, when internet marketing was the latest trend, single keywords were used and yielded results too. But today people use phrases to make a search. Watch out the trends in the analytics to find the popular ones.

2. Matter – Or as it is popularly known as- content. Content has to be catchy and convincing because it is this content that will make the visitors to buy your products or services. Avoid fluff and frills with keywords induced at any cost as that does not work anymore.

3. Mobile friendly interface – Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.

4. Broken links – It is important to repair the broken links on time. Search engine does not rank the sites that have broken links or the one that do not work. However, if you work on WordPress, install the plugin that keeps a check on broken links and informs you so that you can take care of them on time.

5. Indexing – As you service your car periodically, you should index your webpage too. At the same time, updating and upgrading of the site is important as well.

6. Speed of the site – When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.

7. Local search – Even before we could notice, we have started using local search. Thanks to Google Places and other sites of sort, local search is ‘the’ word today.

8. Personal correspondence – To rank your page, search engine must find other websites linked to yours. Since you cannot go on and start spamming your page, it is better to contact the vendors of related business and ask them to link their sites with yours while you place your link to their page.

9. URL structure – If your URL explains your content, search engines would prefer your page over the one which does not.

10. 404 files – Creating these files ensure that the users will come back to the home page even when they click on a broken link.

These are the most effective SEO tips for small business that can boost up the page ranks and eventually bring more business for you.

6 Credit Management Tips for Small Business

Small businesses ruined by poor cash flow due to unpaid invoices.

Larger businesses often have their own internal credit and accounts departments, involving teams of procurement officers, credit controllers, account handlers and legal teams making it difficult to tackle the problem head on, as it often takes an age to get to speak to the person responsible for your account, let alone get paid.

Each time a business doesn’t pay you on time, it starts to strangle your cash flow, making it more difficult to pay employees and creditors on time for small business owners.

Business Failures.

According to the Insolvency Service the number of business liquidation’s increased by 53% during the first quarter of 2014, compared to the previous quarter, all together there where a 1,052 liquidation’s in the first quarter of 2014.

From my experiences as a management consultant and business owner of 20 years, I would say the number one cause of business failure is poor and inadequate cash flow, often brought on by late or non payment of raised invoices.

6 Credit Management Tips for Small Business.

There are a few simple tips and procedures to reduce the chances of you not getting paid.

1. Ensure you get a contract signed, by the person who is authorised to do so. Don’t accept a signature from the junior or the receptionist.

2. Make sure your delivery notes are signed, and make sure they state the goods are delivered in a satisfactory condition.

3. Ensure that you get a satisfaction note at the end of any contract.

4. Be tough about your credit terms, if you agreed 30 days make sure all your clients and customers stick to it.

5. Charge interest for late payment of invoices. Remember when someone doesn’t pay you they are effectively borrowing your money.

6. Don’t be afraid of losing a client. Remember if they don’t pay you, they are not worth having. 100% of nothing is still nothing.

It is also important to note that should you wish to take a client to court to recover an unpaid debt, the court will expect to see a paper trail, so make sure you keep all your records up to date. In fact why not look at a software based approach to credit management that will store the documents, and record the dates and times of phone calls and letters.

Do not wait until it is too late.

If you wait until your business is in financial hardship to implement these procedures and policies then it may be too late, if your order books are healthy, and your clients are currently paying you on time, it is still important to follow these few simple tips to ensure your future invoices are always paid on time.

Small Business Marketing Plans – 5 Tips For Effective Online Marketing

Putting small business marketing plans into action is easy. What you must realize is this; not every marketing plan is effective. Which means you could be implementing “time wasting” marketing activities instead of running profitable campaigns. Here are the 5 tips to really making it big online.

Tip #1: Define Your Marketing Purpose

You must always know the real purpose of your small business marketing plans. Of course, it is to make money but above all there has to be something deeper than that. Could it be gaining exposure in your niche? Or perhaps even to help others who are having the same problem as you.

Tip #2: Perform Market Research To The Core

If you really want to be a real passionate individual on your niche you must not only research the market. You must research your marketing competitors. Observe the things they do and how they implement their own small business marketing plans online. There are softwares to help you do this and either free or paid versions will do fine.

Tip #3: Time Is Of The Essence

Why the heck would you do some fancy new marketing technique when there are proven, successful ones you can copy? Exactly. Creativity works but only if you are painting on an empty canvas. Save time by learning how your competitors market then follow their concept. Follow a fixed marketing schedule.

Tip #4: Uniqueness Counts

Simple as the above sub headline seems, that is really all it is meant for you. In the entire arena of small business marketing plans competing with each other you will stand out as your own personality. The best way to actually appeal to new prospects is to be different with your own style.

Tip #5: Keep Improving With Momentum

The two keywords are ‘improving’ and ‘momentum’. You can certainly get some quick results overnight by executing some of your small business marketing plans. However, massive success only comes when you have the heart to always bring your business to the next level in its exposure online.

A Student For Life

You are student for life. Heck, all top marketers never stop learning because no matter how great your small business marketing plans are today; by tomorrow its a whole new game. Invest in new and better informational products that help you to gain the next level in becoming a better marketer online.

How To Buy Mailing Equipments For Small Businesses: Few Simple Tips

How to buy mailing equipments for small businesses has become an important question because the methods of mailing have completely changed when compared to the old day mailing systems. The advent of computers and Internet has made mailing more purposeful and almost inevitable in today’s competitive environment for the small businesses. No matter if your company has just started growing; buying mailing equipments for small businesses is not at all difficult. All you need to do is just find which type of computer system should you buy and the right place to buy it.

You May Get a Better Deal if You Are Open Mind:
Computer systems you use, as mailing equipments for small businesses are not different from the computers displayed on mega stores for office equipments, computer magazines advertisements and other computer superstores. If you have not made up your mind for a particular type or brand of computer then it is good. However, even if you are pre-decided that you are going to buy only Apple’s Macintosh computer then nothing is wrong with it. The only drawback is that you might not be able to get best deal as far price factor is concerned. Another possibility of limited options arises when you need a computer system with particular specifications exactly. But for these two conditions you have a lot of options to choose from.

You Do Not Need Fastest Computers:

Here is a simple tip on how to buy mailing equipments for small businesses. As you need the computers for mailing and some other business requirements, choose the one that is most widely displayed at the superstores and in the computer magazines. Resist your temptation of buying the most prominently displayed model of computers. These models may take more space in the computer magazine ads and may occupy the biggest table in the computer superstore, but have only few buyers. As a small business owner you need not follow what the big spenders are doing there. Like these spendthrift speed demon, you cannot afford to pay a big premium over the price of same equipment after few months.

Where to Buy:
Another tip on how to buy mailing equipments for small businesses relates with the question from where to buy it. There is nothing wrong with the computer superstores and other office equipment supply stores. They offer products at competitive prices. However, with a little extra effort you may find a better deal that may provide some service and support also. Alternatively, you should go through to the ads in magazines to find a local company that assembles the computers according to your requirements. By choosing this option you will get good service, support and better price.